Brief

The S-Class, the brand’s star vehicle, was created for the most discerning drivers. With a newly redesigned interior featuring the best in luxury innovation, the sedan was a statement all on its own. We needed marketing that would reach this 1% of the 1%.

Creative solution

A multimedia campaign that spoke to the full sensory experience of a Mercedes-Benz S-Class vehicle. Calling out the fragrance packages and hot stone massage features let our target know that this is no regular vehicle: this is a luxury experience like no other.