Mercedes-Benz - S-Class
Brief
The S-Class, the brand’s star vehicle, was created for the most discerning drivers. With a newly redesigned interior featuring the best in luxury innovation, the sedan was a statement all on its own. We needed marketing that would reach this 1% of the 1%.
Creative solution
A multimedia campaign that spoke to the full sensory experience of a Mercedes-Benz S-Class vehicle. Calling out the fragrance packages and hot stone massage features let our target know that this is no regular vehicle: this is a luxury experience like no other.
Keywords
Creative concepting, Consumer, Automobile, Out of home, Motion graphics, Online ads, Print, Email
Out of Home
Alliterative ads with soft-lit, rich photography brought the luxury of the S-Class to life in out of home placements. Ads were placed at airports in Toronto and Montreal, targeting high end business travellers.
Animated video boards
Montreal Trudeau Airport mural in-situ
Magazine
Placements in business- and luxury-focused magazines, both print and digital versions.
Credits
Copywriter: Jinnean Barnard
CDs: Dani Gaede, Trent Thompson