Brief

Introduce business owners to Rogers’ new suite of connected Internet of Things services.

Creative solution

Our target was unaware of the capabilities of Internet of Things (IoT) services, representing a unique challenge—it's one thing to sell someone a chocolate bar, but it's another thing to sell it when they don’t know what candy is.

Our solution was to tell a simple story that would resonate regardless of our target's industry or tech knowledge. We gave our story a hero—the humble strawberry—and followed it along the journey from farm to fork. Our campaign showed how IoT technology can be a game changer, automating and standardizing processes across the board.

Results

Our little strawberry drove big results. We eclipsed signup goals, representing a projected $16 million in new revenue for Rogers.

Awards and Publications

CMA Awards: Digital - Business Products & Services - Bronze